Creative Direction
Select clients
Creating branded content requires conceptualizing the most effective way of telling a client’s story, crafting the world in which it takes place, and assuming all of the headaches that happen in between.
Dutch
Red Antler
Dutch brings veterinary care into the modern age with online, state-of-the-art solutions for some of the most common pet problems. When they launched in 2021, I was thrilled to creative direct photo and video shoots for their site, subway ads, billboards, and more -- in between doling out belly scratches for the cast, of course.
Tend
Modern Dentistry
I've never had a better time at the dentist than I did during our shoot at Tend's beautiful Flatiron office. Their gorgeous, calming space feels fresh and fun and offers a much-needed departure from the average drab dental office.
OneStep+ Release
Polaroid
ft. Gus Dapperton
Like something out of a technicolor dream, Gus Dapperton joined us for a musical demonstration of
Polaroid's sleek new family member and its many talents.
Omaze
Aston Martin
ft. Daniel Craig & Puppies
007 himself and a custom car filled with puppies pair up on a not-so-secret mission to raise awareness for
the United Nations Mine Action Service.
Hello Flo
The Camp Gyno
We drove several hours north to a summer camp bringing little more than a camera, a couple hundreds bucks,
and some GORP. Thirteen million views later, Camp Gyno is still one of my fondest, scrappiest memories of
shooting in New York.
Hello Flo
First Moon Party
Our follow-up snagged a 2015 Cannes Lion, a 2015 Webby Award, a plethora of Adweek write-ups, and over 47M views of its own. Perhaps the greatest hat tip, however, was how these ads transformed HelloFlo itself from a monthly subscription service into a content creation powerhouse.
Barry's Tea
Sisters
I teamed up with some old friends from Senza Pictures and some new friends from Ireland to celebrate
sisterly bonding—and Barry's first TVC in over three years.
Truvia
Sugar Switch Stop-Motion
Stop-motion and stevia join forces to battle the bulge in an effort to keep sugar and artificial sweeteners off the streets, for good.
BarkShop
Selected Works
In 2017, BarkBox decided the Box just wasn't big enough anymore and that it was time to expand into retail. We launched in Target stores nationwide with curated collections of our greatest hits.
VSauce3
YouTube Thanksgiving Special
In this Thanksgiving episode, we explore the science behind gluttony and digestion—and witness the untimely demise of Taco Tammy.
Billboard Music
Hot 100 Music Fest Lineup Promo
Billboard asked us to design on a dime so we hopped on the B and took our micro-budget to Coney Island where we threw a dance party for the Hot 100 Fest lineup reveal.
Nourse
Invisible Friends Ad Series
Shanghai-based luxury pet brand Chowsing-Nourse and Director Gary Lee brought me aboard for a series of ten commercial spots as well as the product photography for the launch of their new line of pet wellness products.
