During my time at BarkBox, I wrote, produced, designed, directed, and edited original comedic content for all in-house brands as well as polished commercial assets for clients like Target and Subaru.
Without fail, our highest performing videos were our parodies, Dog Mom Rap leading the pack with over 61M views. Our audience loved seeing a familiar format — a breathy perfume commercial, a boy band of sensitive bros, an over-the-top infomercial for the latest fitness sensation — all with dogs [not-so-] seamlessly integrated.